Privacy Policy

Imperative Gropup Inc. d/b/a (“,” “we,” “us,” or “our”) values our users and respects their privacy. This Privacy Policy explains how we will and will not use the information collected when you visit (our “Site”) and any other of our websites and online applications that link to this Policy (collectively, the “Services”).

Collection of Information:

When you interact with us through our Services, we may collect or receive the following types of information:

Information You Provide Directly. You may provide information directly to us in several different ways. For example, we collect the information you provide us when you:

Contact us with inquiries;

Respond to one of our surveys;

Register for access to our Services; or

Use certain Services.

This information may include personally identifiable information, such as your name and e-mail address (collectively, “Personal Information”).

Information We Collect Automatically. We also may receive and store certain information about you and your computer automatically. Automatically collected information may include:

The type of web browser and operating system you have used to access our Services;

Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);

The domain name of your Internet service provider;

The website you visited before you came to our Services; and

Information about the content you view and the features you access on our Services that we collect using cookies, web beacons, and similar technologies.

We may use such information and pool it with other information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, and the domain names of our visitors’ Internet service providers. We may, from time to time, share this information with certain third parties, as set forth below in the section titled “Sharing of Information”. However, it is important to note that no Personal Information is available to or shared with third parties as part of this process.

Location information. We may collect your location information (for example, by using the GPS on your mobile device) to provide certain functionality. Please note that if you choose to enable location features, other users of our Services may be able to see your location.

By using our Services, you consent to the use and sharing of the information we collect and receive as described below.

Use of Information:

We use the information we collect and receive for the following general purposes:

To provide you with access to our Services;

To help us improve the content and functionality of our Services;

To better understand your interests and to contact you in the future to tell you about services we believe will be of interest to you;

To conduct research on our users’ demographics, interests, and behaviors;

To respond to your questions and assist with any problems with our Services; and

For any other purpose disclosed to you at the time we collect the information, or otherwise with your consent.

Sharing of Information: is not in the business of selling your Personal Information. We consider your Personal Information and your other information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your information with certain third parties without further notice to you, as set forth below:

  • Affiliates. We may share your information with our affiliates—companies that control, are controlled by, or are under common control with,

  • Readers of your User Content. When you submit stories or other User Content (as defined in our Terms of Service) via our Services or otherwise to us, there could be particular Personal Information or other information about you included in that User Content. For example, you may have revealed your name, age, location, or other biographical information in the context of telling a story about yourself. In that case, whenever we share your User Content with our other users, licensees, business partners, or other third parties in accordance with the rights you have granted to us regarding that User Content as described in the Terms of Service, we also share whatever Personal Information or other Information you chose to include within that User Content.

  • Business Partners. We also may share your information with our licensees, business partners, and other third parties, particularly in connection with their publication or other distribution or use of any of your User Content in accordance with the rights you have granted to us pursuant to our Terms of Service.

  • Service Providers. We also may share your information with entities that provide services to us, including companies that provide web analytics, data processing, advertising, e-mail distribution, and other services. When we employ another entity to perform a function of this nature, we only provide them with the information they need to perform their specific function.

  • Third Party Services. We also may share your information with the operators of Third Party Services (as defined below) that are integrated with our Services in some way, as more fully explained in the sections below entitled “Integration with Social Networking.

  • Other Parties When Required by Law or as Necessary to Protect Our Services. There may be instances when we disclose your information to other parties in order to:

    • Protect and defend the legal rights of, its affiliates, and users of our Services;

    • Protect the safety and security of users of our Services;

    • Prevent fraud (or for risk management purposes); or

    • Comply with or respond to the law or legal process or a request for cooperation by a government entity.

  • Other Parties in Connection With Certain Business Transactions. If we make a sale, donation, or transfer of assets, or are otherwise involved in a corporate merger, transfer, reorganization, dissolution or similar event, we may transfer your information to one or more third parties as part of that transaction.

  • Other Parties With Your Consent. In addition to the sharing described in this Privacy Policy, we may share information about you with other third parties when you consent to such sharing.

Your Choices:

You can visit our Site without providing any Personal Information. If you choose not to provide any Personal Information, you may not be able to use certain Services.

If we send you emails about services that may interest you, each email will contain instructions permitting you to “opt-out” of receiving future marketing or other communications. In addition, if at any time you wish not to receive any future marketing or other communications, please contact us as indicated below.

Children’s Information: does not knowingly collect or store Personal Information about children under the age of 13. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Information on our Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to through our Services, please contact us, and we will endeavor to delete that information from our databases.

International Users: is based in the United States, and, regardless of where you use our Services, the information collected will be transferred to and maintained on servers located in the U.S. Please note that any information we obtain about you will be stored in accordance with U.S. privacy laws, regulations, and standards, which may not be equivalent to the laws in your country of residence. By using our Services, you consent to this collection, transfer, storage, and processing of information to and in the U.S.

Third-Party Functionality and Links to Third-Party Sites:

Some of the functionality on our Services may be provided by third parties that are not affiliated with These entities may collect or receive certain information about your use of our Services, including through the use of cookies, web beacons, and similar technologies. is not responsible for the privacy practices of these entities. In addition, our Services may contain links to other web sites not operated or controlled by These links do not imply that endorses or has reviewed the third party sites.

Integration with Social Networking and Other Services:

One of the special features of our Services is that they allow you to enable or log in to our Services via various online services, including social networking services like Facebook, Twitter (each of these is a “Third Party Service”). Our Services also may enable you to access these Third Party Services directly or indirectly through our Services. By directly integrating these Third Party Services, we make your online experiences richer and more personalized. When you add a Third Party Service account to our Services or log into our Services using your Third Party Service account, we may collect relevant information necessary to enable our Services to access that Third Party Service and your data contained within that Third Party Service. We also may share your information with the operator of that Third Party Service to facilitate or enhance delivery of that Third Party Service or other services to you.

As part of an integration with a Third Party Service, that Third Party Service may provide us with access to certain information that you have provided to the Third Party Service, and we will use, store, and disclose such information in accordance with this Privacy Policy. However, please remember that the manner in which Third Party Services use, store, and disclose your information is governed by the policies of such third parties, and shall have no liability or responsibility for the privacy practices or other actions of any Third Party Services that may be enabled within our Services.

You may also have the option of posting your Services activities to Third Party Services when you access content through our Services. For example, you may post to Facebook that you performed an activity on our Services. We also may publish user contributions through Third Party Services, such as by posting a user story on our Facebook Page. If either you or we choose to make any of your contributions available through a Third Party Service or engage in other activities in connection with a Third Party Service, your friends, followers, and subscribers on those Third Party Services that you have enabled will be able to view those contributions and activities.

Security: takes reasonable steps to protect the information provided via our Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from our Services may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Information or other information to via the Internet.

Other Terms and Conditions:

Your access to and use of our Services is subject to our Terms of Service at

Changes to’s Privacy Policy:

Our Services and our business may change from time to time. As a result, at times it may be necessary for to make changes to this Privacy Policy. reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this Privacy Policy periodically, and especially before you provide any Personal Information to us. This Privacy Policy was last updated on the date indicated above. Your continued use of our Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Contact Us:

To keep your Personal Information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Information in our possession that you have previously submitted via our Services.
Please also feel free to contact us if you have any questions about’s Privacy Policy or the information practices of our Services.

You may contact us at