Disrupting Markets

How to use the same tactics as Steve Jobs and Elon Musk to design and move a market to adopt your product, service or idea on a large scale.

Elon Musk, Steve Jobs and John Mackey didn’t just build products or even businesses. They designed and moved markets. New research combined with foundational innovation theory now make it possible for the rest of us to design strategies to do the same. Through case studies and new socio-economic research, Aaron gives leaders actionable advice on how to strategically shape any market to adopt a product or service on a large scale. As a lead architect of the pro bono movement as well as the Purpose Economy, Aaron uses his personal experience in moving global markets to provide an actionable guide on designing how an innovative idea, product or service gets adopted into mainstream culture.

  • Learn the five ways to move any market and which will work for you
  • What the adoption curve means for your idea and how to use it to your advantage
  • The step-by-step process entrepreneurs uses to engage the right users at the right time

Optional: Aaron will lead a 2-day retreat with your small group providing direct feedback on your idea and helping you craft your plan.

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