Welcome to the Purpose Economy
A movement to transform the economy to better serve the needs of people and the planet.
Welcome to the Purpose Economy
A movement to transform the economy to better serve the needs of people and the planet.
WHAT'S NEW
US Chamber of Connection
US Chamber of Connection
US Chamber of Connection
In 2025, we launch the US Chamber of Connection with a pilot in Seattle. Our goal is to build the infrastrcuture needed in our nation and cities to connect people.uc
Board.Dev
US Chamber of Connection
US Chamber of Connection
A new movement to bridge the tech divide in the nonprofit sector by training and placing tech execs on nonprofit boards.
2025 Keynotes
US Chamber of Connection
2025 Keynotes
Inspire your people to embrace the science of purpose and thrive in the new economy. Book Aaron to keynote your next conference.
The Science of Purpose
Over the last decade, we invested in research to understand purpose at work and in society.
- What is personal purpose and why does it vary by person?
- What is fulfillment, how do you measure it, and what predicts it in our work and lives?
- Does purpose predict performance and wellbeing?
The Rise of the Purpose Economy
- 2014 - The Purpose Economy is published by Aaron Hurst.
- 2015 - The first study of purpose in the workplace is published with NYU.
- 2016 - The first global purpose study is completed with LinkedIn.
- 2019 - Leading CEOs come together with the Business Roundtable to embrace the Purpose Economy.
- 2020 - The pandemic accelerates the adoption of purpose in the workplace.
- 2023 - Purpose Mindset launches, building purpose into the core of society for the next generation.
ACTIVATING PURPOSE
WORKPLACES
WORKPLACES
WORKPLACES
How do we build high performing and deeply fulfilled teams?
CITIES
MARKETS
MARKETS
How do we build cities that enable people to thrive and live their purpose?
MARKETS
MARKETS
MARKETS
How do you create systemic change and uncover massive economic opportunities by embracing purpose and social change theory?
Aaron Hurst
Aaron Hurst is a serial social entrepreneur and a leading expert on the science of purpose and fulfillment. He is the founder of The Taproot Foundation and Imperative. Aaron was one of the first Ashoka, Draper Richards Kaplan, and Manhattan Institute fellows. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Newsweek, MIT Management Review, and Stanford Social Innovation Review. He is a TED Prize finalist and a LinkedIn Influencer. Aaron frequently keynotes corporate events and conferences. He is a third-generation graduate of the University of Michigan, where he received the Humanitarian Award.
Purpose Economy Ventures
The nation's civic institution dedicated to building and sustaining the core infrastructure needed to address the greatest issue facing society today - our lack of connection.
Imperative uses the science of purpose to connects employees to purpose and each other for leading companies including Microsoft, Zillow, and Hasbro.
The Taproot Foundation developed and now leads the $15B pro bono service market - enabling nonprofits to gain access to the services they need to thrive.
