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  • A Movement to Evolve the Economy

    The future is purpose. It is what is driving innovation and radically reshaping
    careers and organizations. We are prioritizing relationships, impact and
    personal growth and in the process changing the economy.

    The Purpose Economy is your roadmap to create a better future, today.

    Buy Now

  • Aaron Hurst, Speaker and Thought Leader

    Aaron Hurst is a globally recognized entrepreneur and futurist working to
    create communities that are empowered to realize their potential. He speaks
    on a variety of topics including: careers and the future of work, the
    development of the Purpose Economy, business growth and the scaling
    of innovation, the next Silicon Valley, how to attract, retain and motivate
    the Millennial generation and how HR and leadership can foster
    creativity in the workplace.

    Book Aaron to Speak

Stories From The Purpose Economy

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The Science of Slowing Down

May 18, 2014 | Imperative Team
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Planting Seeds of Change

May 5, 2014 | Imperative Team
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Finding Purposeful Work, It All Starts With Your ResuME

May 5, 2014 | Imperative Team
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Taking the Longview: Interview with Megan Murphy

May 5, 2014 | Imperative Team


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What Leaders are Saying...

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"Aaron Hurst powerfully sums up in The Purpose Economy the fundamental changes taking place in the business world."
-Arianna Huffington, Chair, President and Editor-in-Chief, Huffington Post Media Group

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"Here is that rare animal, a business book grounded in compassion. The Purpose Economy taps into our deep craving for meaning in our life and work. If Aaron Hurst is right, and I think he is, we are on the threshold of a new, more value-rich era in business. This book will help find your place in it."
-Daniel H. Pink, Author of TO SELL IS HUMAN and DRIVE

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"In the Purpose Economy, Aaron Hurst shows how this mass quest for self-expression in the workplace is reshaping corporate behavior and creating new economic opportunities. Filled with insights, this book clarify how technology is changing not only how we work but what we want from work."
-Reid Hoffman, Co-founder/Chair of LinkedIn, Co-author of the #1 NYT bestseller The Start-up of You

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The Author

An entrepreneur known across the globe, Aaron Hurst is the CEO of Imperative,  a close advisor to  global brands and frequent speaker and writer on the Purpose Economy. Read More.