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A series of shifts are happening in our economy: A record of number of millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything from bikes and cars to extra rooms in our homes.

Globally recognized entrepreneur and founder of Taproot Foundation, that helped create the $15 billion pro bono service market, Aaron Hurst argues in his latest book, The Purpose Economy: How Your Desire for Impact, Personal Growth and Community is Changing the World, that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy.

Like the information economy, which has driven innovation and economic growth until now, Hurst argues that this new economic era is driven by connecting people to their purpose, “It’s an economy where value lies in establishing purpose for employees and customers—through serving needs greater than their own, enabling personal growth and building community.

The Introduction Table of Contents GlossaryResources for Writers and Bloggers


Economic Evolution

How did the Information Economy emerge and what does it tell us about what is next?

Purpose at Work

What have researchers in the last decade uncovered about what really creates purpose at work and how any job can generate purpose?

Captains of Purpose

What are the keys to building and growing a successful organization in this new economy?

Moving Purpose Markets

What do electric cars, organic food, same sex marriage and pro bono service have in common?

The Purpose Economy was first released in Beta Form and distributed to over 2,500 influencers for feedback. With a whole slew of new insights and examples Aaron crafted a whole new version for final release.

See Acknowledgements