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Purpose Economy
Home
Activating Purpose
  • Workplaces
  • Leadership
  • Cities
  • Markets
Resources
  • Book
  • Articles
  • Studies
  • Talks
  • Origins
  • Science of Purpose
Ventures
  • US Chamber of Connection
  • Taproot Foundation
  • Imperative
  • Board.Dev
Aaron Hurst
Contact
More
  • Home
  • Activating Purpose
    • Workplaces
    • Leadership
    • Cities
    • Markets
  • Resources
    • Book
    • Articles
    • Studies
    • Talks
    • Origins
    • Science of Purpose
  • Ventures
    • US Chamber of Connection
    • Taproot Foundation
    • Imperative
    • Board.Dev
  • Aaron Hurst
  • Contact
  • Home
  • Activating Purpose
    • Workplaces
    • Leadership
    • Cities
    • Markets
  • Resources
    • Book
    • Articles
    • Studies
    • Talks
    • Origins
    • Science of Purpose
  • Ventures
    • US Chamber of Connection
    • Taproot Foundation
    • Imperative
    • Board.Dev
  • Aaron Hurst
  • Contact
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Welcome to the Purpose Economy

Welcome to the Purpose EconomyWelcome to the Purpose EconomyWelcome to the Purpose Economy

A movement to transform the economy to better serve the needs of people and the planet. 

Order Book

Welcome to the Purpose Economy

Welcome to the Purpose EconomyWelcome to the Purpose EconomyWelcome to the Purpose Economy

A movement to transform the economy to better serve the needs of people and the planet. 

Order Book

joint venture with almabrands to serve latin america.

AlmaBrands

WHAT'S NEW

US Chamber of Connection

US Chamber of Connection

US Chamber of Connection

In 2025, we launch the US Chamber of Connection with a pilot in Seattle. Our goal is to build the infrastrcuture needed in our nation and cities to connect people.uc

US Chamber of Connection

Board.Dev

US Chamber of Connection

US Chamber of Connection

A new movement to bridge the tech divide in the nonprofit sector by training and placing tech execs on nonprofit boards.

Board.Dev

2025 Keynotes

US Chamber of Connection

2025 Keynotes

Inspire your people to embrace the science of purpose and thrive in the new economy. Book Aaron to keynote your next conference. 

Keynotes

The Science of Purpose

Over the last decade, we invested in research to understand purpose at work and in society. 

  • What is personal purpose and  why does it vary by person? 
  • What is fulfillment, how do you measure it, and what predicts it in our work and lives? 
  • Does purpose predict performance and wellbeing? 

SCIENCE OF PURPOSE

The Rise of the Purpose Economy

  • 2014 - The Purpose Economy is published by Aaron Hurst.
  • 2015 - The first study of purpose in the workplace is published with NYU.
  • 2016 - The first global purpose study is completed with LinkedIn. 
  • 2019 - Leading CEOs come together with the Business Roundtable to embrace the Purpose Economy. 
  • 2020 - The pandemic accelerates the adoption of purpose in the workplace.
  • 2023 - Purpose Mindset launches, building purpose into the core of society for the next generation.

Learn more

Purpose is a verb not a noun.


Aaron Hurst

ACTIVATING PURPOSE

WORKPLACES

WORKPLACES

WORKPLACES

How do we build high performing and deeply fulfilled teams? 

WORKPLACES

LEADERSHIP

WORKPLACES

WORKPLACES

How do you show up as a leader in the new economy?

LEADERSHIP

CITIES

MARKETS

MARKETS

How do we build cities that enable people to thrive and live their purpose?

CITIES

MARKETS

MARKETS

MARKETS

How do you create systemic change and uncover massive economic opportunities by embracing purpose and social change theory?

MARKETS

PURPOSE ECONOMY DEFINITION

The emerging economy defined by the quest for people to have more purpose in their lives. Economic value creation is focused on enabling purposeful self-expression for employees and customers--through serving needs greater than their own, enabling person growth, and building community.

Aaron Hurst

Aaron Hurst is a serial social entrepreneur and a leading expert on the science of purpose and fulfillment. He is the founder of The Taproot Foundation and Imperative. Aaron was one of the first Ashoka, Draper Richards Kaplan, and Manhattan Institute fellows. He has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Newsweek, MIT Management Review, and Stanford Social Innovation Review. He is a TED Prize finalist and a LinkedIn Influencer. Aaron frequently keynotes corporate events and conferences. He is a third-generation graduate of the University of Michigan, where he received the Humanitarian Award.


MEET AARON

Purpose Economy Ventures

The nation's civic institution dedicated to building and sustaining the core infrastructure needed to address the greatest issue facing society today - our lack of connection. 

US Chamber of Connection

Imperative uses the science of purpose to connects employees to purpose and each other for leading companies including Microsoft, Zillow, and Hasbro.

Imperative

The Taproot Foundation developed and now  leads the $15B pro bono service market - enabling nonprofits to gain access to the services they need to thrive.

Taproot Foundation

Launched in 2024, Board.Dev is training and placing tech execs on nonprofit boards. 

Board.Dev

JOIN THE MOVEMENT

Gain access to the latest research and innovation in the Purpose Economy.


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